Visual identity
Give your brand a look people recognise. I'll design your logo, colours and typography, show how they work together and create guidelines for you and your team.
Graphic designer · Prague Make your brand hard to miss.
I’ll give your brand a distinct identity and clear visual rules — from its logo and packaging to recognisable communication. Need a new identity or a partner to develop it further? Let’s discuss what’s next for your brand.
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Selected clients and collaborations
Young Lions
Tanec Praha
Divadlo PONEC
Czech Dance Platform
Bohempia
Sev.en
ČLnK
PharmaPort
LabePharm
Grow Smart
Kreativní kancl
Viadukt Karlín
Mitogena
01 · The person behind the work
Your brand.
My personal attention.
I'm Tomáš Petera, a graphic designer based in Prague. I help brands find their own voice and express it wherever they meet people. I design identities, campaigns, packaging and websites with the everyday use of your design in mind.
From the brief to the final files, you work directly with me. I'll explain my ideas, keep every part of the project consistent and help you build on it with your next campaign or product.
- Direct contactfrom the first call to delivery
- Joined-up thinkingprint, digital and packaging
- Long-term supportroom for your brand to grow
02 · Selected work
Selected work
Young Lions 2026
A new edition. A recognisable brand. The look of Young Lions used to change significantly each year.
View project →Instagram ↗
LekIQ
An independent identity among pharmacy chains. How can an independent pharmacy stand out among established chains? LekIQ is a complete identity proposal for an existing pharmacy that had no visual identity of its own. Unrealised bachelor’s project.
View project →
Czech Chamber of Pharmacists
One chamber. A consistent voice and visual identity. From internal documents to public communications, the Czech Chamber of Pharmacists needed an identity that worked throughout the organisation’s daily operations.
View project →Chamber website ↗
Therrapia
The first connection starts before the first meeting. A new therapy practice needed to introduce its services and make that first enquiry feel approachable.
View project →Visit website ↗
Divadlo PONEC
An identity in motion for contemporary dance. The new identity gives PONEC Theatre a dynamic, contemporary expression within the Tanec Praha family.
View project →Instagram ↗
Czech Dance Platform
A new edition without starting from scratch. Czech Dance Platform used to change its visual expression with each edition.
View project →Instagram ↗03 · What I do
What does your brand
need right now?
Starting from scratch, changing direction or looking for ongoing design support? We'll choose the materials you need now and create a foundation you can build on.
Campaigns
Reach people with a clear message and a distinctive visual. I'll develop the concept and adapt it for posters, advertising and social media.
Packaging
Help customers understand your range and notice your product. I'll design individual packs or complete product ranges and prepare the artwork for print.
Web & digital
Show visitors what you offer and how to get in touch. I design and build the website pages, working with a developer on the functionality you need. I also create graphics for social media and other online communication.
04 · How it works
A clear process.
A shared goal.
Step 01
Let's meet
We'll discuss what you do, who you want to reach and what your design needs to achieve. The first call is free, with no obligation.
30 minutes
Step 02
Brief & proposal
We'll agree on the deliverables, budget and timing. You'll receive a clear proposal before work begins.
2–3 days
Step 03
Design
I'll present a direction and explain the thinking behind it. Together, we'll refine the result through two rounds of feedback.
2–4 weeks
Step 04
Delivery
You'll receive the agreed source files, exports and usage guidelines. We can then build on the design with further materials.
and keep building05 · Guide prices
Start with a solid foundation.
We'll shape the scope together.
Logo & essentials
from 15 000 CZK
Reveal price
For a new brand: an original logo and essential guidelines for everyday use.
- Logo in all variants
- Colours and typography
- Business card or one application
- Logo guidelines (PDF)
most popular
Visual identity
from 40 000 CZK
Reveal price
For a brand that needs a consistent, recognisable style across its communication.
- Research into your brand, customers and competitors
- Logo and complete visual system
- Applications tailored to the scope
- Social media templates
- Visual identity and communication guidelines
- Source files
Campaign · packaging · web
priced by scope
Reveal price
For a product launch, a new campaign, a website or ongoing design support.
- Campaign including art direction
- Packaging and product ranges
- Website design and page development
- Ongoing collaboration
These prices are a guide. I'll prepare a tailored proposal based on the number of deliverables and the complexity of your brief. We'll agree on the scope and price before work begins. Student and non-profit projects are considered individually.
Not sure what you need?
Three questions,
one recommendation.
Find the package that fits in half a minute. Your answers will help prefill your enquiry.
06 · Let's talk
What are you planning?
Let's bring it to life.
A few sentences are enough: what you do, what you need and when you need it. I'll get back to you and we'll work out the next step.
Let’s discuss your project for free
30 minutes · free, no obligation · Google Meet
We’ll discuss what you need and work out the next step. Choose a Monday or Friday within the next 30 days. Book at least 48 hours ahead; your Google Meet link will arrive by email.
Book a free call